Thom Bennett - Website and graphic design

Thom
Bennett

Website & graphic design

info@tbgd.co.uk
07875 662 614

 

Reinvent To Stay Relevant

Thursday, January 12th, 2012

New York-based comedian Demetri Martin had a show called ‘Important Things With Demetri Martin’. It aired on Comedy Central at 10:30 pm.

In each half-hour episode, Martin explores a single topic… Brains, Power, Timing, Coolness. He fills the time with clever stand up bits, sketch comedy, and word play.

In a “Timing” episode about… well… timing… one of the visual bits featured the series of images below.

While these images are very clever, they also speak the truth.

ONE HOUR PHOTO

Before digital cameras, there was the One-Hour Photo place. This was great. Because way back in the olden days you had to wait for days and days to get your photos developed. The One Hour photo allowed us near immediate results.

59-MINUTE PHOTO

Then someone figures out how to tweak the technology and increase the speed to only 59 minutes. The 59-Minute Photo place becomes the obvious choice. It opens right next door to the One-Hour Photo.

NO MORE PHOTO

This is the punch line of Martin’s joke. But, not so funny if you were One-Hour Photo. However, if your company stands still, this scene is inevitable. One-Hour Photo boarded up, and out of business.

HOW DO YOU AVOID THIS SITUATION?

You need to “Reinvent to Stay Relevant”. The secret is to be ahead of the curve. You need to be one step ahead of what 59-Minute Photo is thinking.

I don’t mean open a 58-Minute Photo, either.

Go Higher-Tech—If you were in the photo developing business, and you know things have all gone digital, perhaps you should consider the Print-From-Digital-Card business? Customers could come in and—using ANY format digital photo card—have any sized prints output.

Sell The End Product—Perhaps you sell the frames and picture arrangement service and the customer gets their photo output for free? I know I could use some help getting photos off of my hard drive and onto the walls above my sofa. On the wall is where the images can be appreciated.

Go “Old School”—Perhaps provide dark room services for those who prefer the quality of film. There is a shortage of traditional chemical film developing locations.

Long story short: you have to think a few steps ahead.

Cover image and top image from Shutterstock. Images within article by Demetri Martin

This is a cross-post from Idea Sandbox Brainstorming Sandblog.

Paul WIlliams. Founder of Idea Sandbox. Brainstormer. Creative Problem Solver. Retail Marketing CrackerJack. Writer.

View more at:
http://www.designtaxi.com/article/101776/Reinvent-To-Stay-Relevant/

New York-based comedian Demetri Martin had a show called ‘Important Things With Demetri Martin’. It aired on Comedy Central at 10:30 pm.

In each half-hour episode, Martin explores a single topic… Brains, Power, Timing, Coolness. He fills the ti…